www alamo com: Customer Communications Group to Reveal How to Put a Face on Your Data

DENVER, December 4, 2002 "Customer Communications Group (CCG), President / CEO Sandra Gudat be chairman of the National Center for Database (NCDM) Winter Conference, www alamo com, 2002 to be held December 9, 11, 2002 in Orlando. Gudat shares Measures effectively identify their customers, you need to know the data and how to communicate more effectively with their customers. In the NCDM Winter Conference, participants will learn to build, www alamo com, long-term vision, which reflects the different attitude and behavior customers, the balance and combination of their channel marketing communications to attract customers and responding to position your business as a non-profit in 2003.



Gudat be a joint presentation with Steven Bellach, Director of Marketing, ProFlowers, Inc . present "put the face to that customer." In his session will discuss the measures to give a face to the data, how, www alamo com, to identify key customers and how to implement a strategy for customer segmentation, which will build profits. Case studies BB & T, Bombay Company and ProFlowers will show how each company has successfully implemented a strategy of customer segmentation. ProFlowers also say how they deal with their problems, set goals and develop a strategy to communicate more effectively with their clients .



ProFlowers results are also presented in this session.Gudat 'S varied experience in consulting, database marketing, advertising, sales and business management gave him the vision to understand the implications of relationship marketing in business and knowledge needed to implement this vision. Gudat, extensive hands-on experience has provided a marketing opportunity and knowledge of database, www alamo com, design and the success of strategic relationship marketing programs for various clients in the retail and finance, including Alamo Rent A Car; "Chase Manhattan Kohl's Department Stores, Mellon Bank and Nordstrom.



Gudat was a speaker at annual conferences of marketing, including the Direct Marketing Association Conference, Direct Marketing Day in New York, and advertising and retail marketing, retail Conference.About retail advertising association communications clients GroupCustomer Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 back and continues to demonstrate its leadership position by providing results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.



As full service relationship marketing agency, CCG offers expertise in strategic consultancy, research data, creative communications, www alamo com, and multimedia solutions ranging from print production to the development, www alamo com, of website. CCG also offers creative services and production of newsletters, magazines,, www alamo com, collateral materials, fax-back systems, e-mail and direct marketing communications that support cross-selling more expensive goods, Customer Retention, www alamo com, and efforts.



CCG Renovation implemented programs profitable for Fortune 1000 retail, financial and telecommunications companies, including Dillard's, GH Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank. For more information About communicating with the customer's visit http://www.customer group. com or contact Sandra Gudat President / CEO of Customer Communications Group, 12,600 West Cedar Drive, Denver, CO, 80,228, (303) 986-3000, (800 ) 525-0313, fax (303) 989-4805, or Sandra @